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Lindon Leader The Man Behind The Fed. Ex LogoLindon Leader is probably not as well known as the other so called superstar designers such as Milton Glaser or Paul Rand but Lindon deserves just as much credit in my opinion. Lindon from Landor Associates and Leader. Creative is the man behind the Fed. Ex logo, the logo that has won over 4. Sponsorship Program With here. Rolling Stone Magazine has also ranked it as one of the 8 best logos of the past thirty five years, along side Apple, Coca Cola, Nike, IBM, Starbucks, Mc. Donalds and Playboy which I would say is something to be very proud of. Robust Motion Deblur. Welcome to the official Russell Brown Tips Techniques page. This is your onestop location for the latest in hot new tips from the one and only Dr. Brown. ppiosp. 2345photoshop,. Fed. Ex Logo. Just in case you arent already aware, the genius behind the Fed. Ex logo is found between the letters E and X. Hint Look for an arrow. Although Leader is most known for his work behind the Fed. Ex logo he has also worked for many other huge names including Disney, Motorola, World. Cup USA, Ryder Trucks, Salt Lake 2. Olympic Winter Games, Hawaiian Airlines and many more. You can see some more of his logo designs below. SLL6IvQCX5Y/hqdefault.jpg' alt='Knockout 2 Photoshop Cs5' title='Knockout 2 Photoshop Cs5' />Hawaiian Airlines Logo. Interview Excerpts. When researching for this article, I came across a great interview with Leader about his design process for the Fed. View and Download Adobe Photoshop CS6 user manual online. Photoshop CS6 Software pdf manual download. Sz0qFPeXtc/hqdefault.jpg' alt='Knockout 2 Photoshop Cs5' title='Knockout 2 Photoshop Cs5' />
Ex logo. I was most intrigued with his replies to these two questions Did you have to manipulate the font in anyway to create a perfect arrow Yes, indeed. I was studying Univers 6. Bold Condensed and Futura Bold, both wonderful faces. But each had its potential limitations downstream in application to thousands of Fed. Ex media, from waybills and embroidered courier caps to Fed. Ex. com and massive signage for aircraft, buildings and vehicles. Moreover, neither was particularly suited to forcing an arrow into its assigned parking place without torturing the beautifully crafted letterforms of the respective faces. To avoid getting too technical here, suffice it to say I took the best characteristics of both and combined them into unique and proprietary letterforms that included both ligatures connected letters and a higher x height, or increased size of the lower case letters relative to the capital letters. I worked these features around until the arrow seemed quite natural in shape and location. Disney Land Hotel Logo. And I guess a lot of designers could relate to his Leaders reply hereAre you like a rock star in the world of logo design now Well, we Fortune 1. We do get our individual recognition from design competitions, but generally speaking, the design public only hears of the branding firm that created the design in this case, Landor Associates. And the public at large doesnt know who designs something or even cares to know. So, these days you wont find me ducking crowds screaming for my autograph. No. Bakers Dozen Logo. More Information on Lindon Leader. Lindon Leader is a graduate of Stanford University and Art Center College of Design and his work has appeared in numerous publications and is included in the permanent collections of the Smithsonian Institution. He continues to lecture nationally on corporate identity and brand management topics. Lindon Leader brings over twenty years of experience in corporate communications to the inter mountain west. Lindon began his career at BassYager Associates, Los Angeles and served as Design Coordinator for the Los Angeles Olympic Organizing Committee. At Landor Associates San Francisco, Lindon was responsible for broad ranging branding programs that included, among others, CIGNA, Dun Bradstreet, Technicolor, Federal Express, Ryder Systems, Double. Tree Hotels, the Salt Lake 2. Olympic Winter Games and Brazils Banco Bradesco S. A., the largest private bank in Latin America. As Landors Director of Integrated Branding, Lindon was largely responsible for broadening Landors capabilities to include innovative change management expertise. From 1. 99. 9 to 2. Lindon was Executive Creative Director at Addison San Francisco where he led corporate identity assignments for Hawaiian Airlines, Intelsat and Progress Energy. Further Resources.